Orange Egypt · Telecom operator · User flows, wireframes, UI design · January 2022
My role in this project
As I led the UI and UX design aspects, collaborating with cross-functional teams to ensure the app's success. Throughout the development process, I focused on creating intuitive user flows, wireframes, conducting extensive UX research, and designing engaging UI interactions.
Additionally,
Conducting comprehensive UX research was a fundamental aspect of this project. I employed various research methodologies such as heuristic evaluation, surveys, and competitor analysis to gain a deeper understanding of user expectations, pain points, and industry trends. This research helped me make informed design decisions that aligned with user needs and preferences.
Finally, I focused on the UI interaction design, creating visually appealing and intuitive interfaces that facilitated seamless navigation. I paid close attention to typography, color schemes, iconography, and other visual elements to create a cohesive and visually pleasing app that represented the Orange brand effectively.
In summary
My work as a UI/UX Designer on the Orange mobile app revamping project involved conducting extensive UX research, crafting intuitive user flows, creating wireframes, and designing engaging UI interactions. By leveraging my skills and expertise, I played a vital role in delivering a user-centered and visually appealing app that enhanced the service and tariffs management experience for +10 Million Orange's user base.