Ahmed Attia

Senior Product DesignerSep 2023 — Present

• Lead design across squads for CEQUENS' messaging, voice and API products, keeping developer-facing and business-facing surfaces consistent without flattening them into each other.
• Rebuilt research synthesis around AI tooling: interviews, support tickets and sales notes become themes squads can act on inside the same sprint, instead of arriving after the decision.
• Deliver signed-off flows as typed, accessible components in the codebase alongside the Figma file, removing the round trip where an engineer interprets a spec and I review the interpretation.
• Own the design system across surfaces — tokens, components, and the usage rules that decide when not to reach for something.
• Prototype with real data and real states so usability sessions test the product rather than a slideshow.

Product DesignerSep 2021 — Aug 2023

• Worked with product owners to deliver user interfaces across a range of squads.
• Ran UI design, usability reviews and competitor analysis, and turned them into reports teams actually used.
• Established UX research practice — methods, scripts and reporting — that gave the org its first repeatable insight into how customers used the platform.

Senior Product DesignerMay 2022 — May 2023

• Solo designer — responsible for the entire design process end to end.
• Built the design system and the new creator dashboard, shipping both inside a 90-day window.
• Created UI designs and prototypes used for testing with real course creators.
• Worked directly with engineers so designs were implementable, not aspirational.
• Held the work to standards for usability, accessibility and future expansion.

UI/UX DesignerSep 2019 — Nov 2021

• Created design concepts and layouts grounded in layout and composition principles.
• Kept current with UI and usability practice, and brought it back into client work.
• Brainstormed and mocked up ideas across mobile and web products.